QR codes are a popular marketing tool used by businesses of all sizes to connect with customers and promote their products and services.By scanning these codes with their smartphones, customers can quickly access information, promotions, and other content from businesses.
However, with the growing use of QR codes, it’s becoming increasingly important to stand out from the crowd with custom domain QR codes.
In this article, we’ll explore the benefits and best practices of using custom domain QR codes and showcase real-life examples of companies that have successfully implemented this strategy in their marketing campaigns. We’ll also show you how qrtrac QR Code Platform is helping customers create custom domain QR codes easily and affordably.
What are Custom Domain QR Codes?
Custom domain QR codes are QR codes that use a custom domain name as the landing page URL instead of a generic URL. For example, instead of using a long and complex URL that leads to a landing page, businesses can use a custom domain name such as “promo.yourcompany.com” for their QR codes. This approach offers several benefits over traditional QR codes.
Advantages of Custom Domain QR Codes
The benefits of using custom domain QR codes are numerous. Firstly, custom domain QR codes improve conversion rates by providing customers with a branded and trustworthy experience. Customers are more likely to engage with QR codes that are familiar and easy to use. Secondly, custom domain QR codes reinforce branding by using a consistent visual identity across all marketing channels. Finally, custom domain QR codes increase engagement by providing customers with personalized and targeted experiences.
How to Create Custom Domain QR Codes
Creating custom domain QR codes is easier than you might think. The first step is to select a dynamic QR code generator such as qrtrac QR Code Platform. These generators offer a range of features, including custom domain URLs, design customization, and tracking and analytics tools. Once you’ve selected a generator, choose a custom domain name that reflects your brand and is easy to remember. Finally, customize the design of the QR code to match your brand’s visual identity and messaging.
Best Practices for Using Custom Domain QR Codes
Using custom domain QR codes effectively requires some best practices. Firstly, include a strong call-to-action (CTA) that encourages customers to scan the code and engage with your business. Secondly, optimize the landing page for mobile devices by using responsive design and a mobile-friendly layout. Finally, target the right audience by placing the QR codes in strategic locations such as print ads, product packaging, and event signage.
Case Studies: Custom Domain QR Codes in Action
Here are some examples of companies that have successfully used custom domain QR codes in their marketing campaigns:
Starbucks case study:
Starbucks used custom domain QR codes on their in-store cups to promote a music giveaway. Customers could scan the code and enter the giveaway through a custom landing page.
Starbucks is a global coffeehouse chain that has also utilized custom domain QR codes in their marketing campaigns. One example is their “Starbucks for Life” campaign, which allowed customers to collect game pieces with codes on them for a chance to win free coffee for life.
The custom domain QR codes used in the “Starbucks for Life” campaign linked to a mobile site where customers could enter the code on their game piece to see if they had won a prize. The use of custom domain QR codes not only provided an interactive and engaging experience for customers, but also reinforced the branding of the campaign.
In addition to the “Starbucks for Life” campaign, Starbucks has used custom domain QR codes in other marketing campaigns as well. For example, in 2017, Starbucks launched a campaign in China that used custom domain QR codes to enable customers to pay for their purchases using their smartphones.
By using custom domain QR codes, Starbucks was able to provide an easy and convenient way for customers to make purchases while also reinforcing their branding and driving engagement. The use of QR codes also allowed Starbucks to gather valuable data on customer behavior and preferences that could be used to improve future marketing campaigns.
https://www.qrcodepress.com/starbucks-for-life-campaign-uses-custom-qr-codes/8533809/
https://www.retaildive.com/ex/mobilecommercedaily/starbucks-china-campaign-lets-customers-pay-with-mobile-devices
Coca-Cola case study:
Coca-Cola used custom domain QR codes on their product packaging to promote a holiday campaign. Customers could scan the code and enter the campaign through a custom landing page.
Coca-Cola is one of the most recognizable brands in the world, and they are no stranger to using innovative marketing techniques to engage with their customers. In Spain, Coca-Cola has used custom domain QR codes in their marketing campaigns to great effect.
One notable example is their “Share a Coke” campaign, which encouraged customers to purchase Coca-Cola products with their friends’ names on the bottles. To further enhance the campaign, Coca-Cola used custom domain QR codes on the bottles that linked to a mobile site where customers could enter a code found on the bottle to win prizes.
The custom domain QR codes used by Coca-Cola in Spain not only provided an interactive and engaging experience for customers, but also reinforced the branding of the campaign. By using a custom domain name, Coca-Cola was able to create a unique and memorable experience that customers would associate specifically with the “Share a Coke” campaign.
Additionally, the use of custom domain QR codes allowed Coca-Cola to track the success of the campaign and gather valuable data on customer behavior and engagement. This data could then be used to optimize future marketing campaigns and improve the overall customer experience.
Overall, Coca-Cola’s use of custom domain QR codes in Spain is a prime example of how businesses can leverage this technology to create engaging and memorable marketing campaigns that reinforce their branding and drive customer engagement.
According to an article on Adweek, Coca-Cola used custom domain QR codes in Spain as part of their “Share a Coke” campaign. The article states, “Coca-Cola bottles in Spain featured custom domain QR codes that took consumers to a mobile site where they could enter a code found on the bottle to win prizes.”
Source: https://www.adweek.com/brand-marketing/coca-colas-summer-campaign-spain-combined-qr-codes-outdoor-ads-167736/
MacDonald’s case study:
McDonald’s used custom domain QR codes on their drive-thru signage to promote a new mobile app. Customers could scan the code and download the app directly from the custom landing page.
McDonald’s is a global fast-food chain that has used custom domain QR codes in their marketing campaigns to provide an interactive and engaging experience for their customers.
One notable example of McDonald’s using custom domain QR codes is their “McDonald’s 24/7” campaign in Sweden. The campaign used custom domain QR codes that were placed on billboards, digital screens, and other advertising mediums throughout the country. The QR codes linked to a mobile site where customers could order from a limited menu of McDonald’s products that were available for delivery 24 hours a day.
By using custom domain QR codes, McDonald’s was able to create a unique and memorable experience for their customers that reinforced their branding and drove engagement. The use of QR codes also allowed McDonald’s to track the success of the campaign and gather valuable data on customer behavior and engagement.
Other examples of McDonald’s using custom domain QR codes include their “Big Mac ATM” campaign in Boston and their “Snaplications” campaign in Australia, both of which used custom domain QR codes to provide an interactive and engaging experience for customers.
https://www.adweek.com/brand-marketing/mcdonalds-is-now-letting-job-applicants-start-the-process-with-snapchat-qr-codes/
https://www.adweek.com/creativity/mcdonalds-new-atm-machines-dispense-free-big-macs-to-lucky-customers-in-boston/
How QRTRAC QR Code Platform is Helping Customers
QRTRAC QR Code Platform offers custom domain QR codes for all users. By signing up for a free trial, you can easily create custom domain QR codes that reinforce your branding and improve engagement with your customers. qrtrac’s platform also offers design customization, tracking and analytics tools, and affordable pricing plans to meet the needs of businesses of all sizes.
QR codes are an effective way to stand out in today’s crowded marketing landscape. By providing a branded and trustworthy experience, reinforcing your branding, and offering personalized and targeted experiences, custom domain QR codes can improve conversion rates and engagement with your customers.
By following best practices such as including a strong call-to-action, optimizing the landing page for mobile devices, and targeting the right audience, businesses can ensure the success of their custom domain QR code campaigns.
Qrtrac QR Code Platform offers an affordable and easy-to-use solution for creating custom domain QR codes. With its range of features and pricing plans, businesses of all sizes can benefit from using qrtrac’s platform to create their custom domain QR codes.
Conclusion
In conclusion, custom domain QR codes are an effective marketing tool that businesses should consider incorporating into their marketing campaigns. With their numerous benefits and easy creation process, custom domain QR codes can help businesses stand out and engage with their customers in a meaningful way.
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