QR codes have become a popular way for businesses to share information and track engagement with their customers. However, many businesses are hesitant to use custom domain URLs for their QR codes, worrying about the safety and security of their data. In this post, we’ll explain why it’s actually safe to use custom domain URLs for trackable QR codes, and the benefits that come with doing so.
- Implications of not using custom domain for your QR codes
- What is a Custom Domain URL?
- Why Use Custom Domain URLs for Trackable QR Codes?
- How to Use Custom Domain URLs for Trackable QR Codes
- Conclusion
What happens when you don’t use a custom domain for your dynamic QR codes?
When using custom domain URLs for trackable QR codes, businesses have more control over the security of their data and how it is shared.
One of the key benefits of using a custom domain URL is that it allows businesses to control who has access to the data behind the QR code. For example, a custom domain URL can be used to restrict access to a landing page or resource to only those who have scanned the QR code, rather than allowing anyone with the link to access the page. This can help prevent unauthorized access to sensitive information and protect against potential cyber threats.
Another security benefit of using a custom domain URL is that it allows businesses to monitor and track access to their QR codes. For example, by tracking the number of scans, the location of the scans, and the time of the scans, businesses can quickly identify and respond to any suspicious activity. This can help businesses detect and prevent potential security breaches.
In contrast, if businesses do not use custom domain URLs for their QR codes, they may have less control over the security of their data. For example, if a business uses a generic URL generated by a QR code service, anyone with the link may be able to access the landing page or resource without restriction. This can make it more difficult for businesses to monitor and track access to their QR codes, and can increase the risk of unauthorized access to sensitive information.
Additionally, using a generic URL generated by a QR code service might not be as easy to track and analyze the data on how customers are interacting with their QR codes. So, businesses may not be able to make informed decisions on how to improve their marketing efforts and better serve their customers.
Another example of not using custom domain URLs for their QR codes, is when a business uses a link shortening service to create a short URL for their QR code. These short URLs can be easily guessed or hacked, and the hacker can redirect the users to a phishing website or a website that contains malware.
What is a Custom Domain URL?
A custom domain URL is a unique web address that is used to direct users to a specific page or resource. For example, instead of using a generic URL generated by a QR code service, a business could use a custom URL such as “qr.yourbusiness.com” to direct users to a specific landing page or offer.
Why Use Custom Domain URLs for Trackable QR Codes?
A. Improved Branding and Recognition: By using a custom domain URL, businesses can create a more consistent and recognizable brand experience for their customers. This can help increase customer trust and engagement with the business.
B. Increased Security and Control: Using a custom domain URL allows businesses to have more control over the security of their data and how it is shared. This can help prevent unauthorized access to sensitive information and protect against potential cyber threats.
C. Enhanced Analytics and Tracking: By using a custom domain URL, businesses can more easily track and analyze data on how customers are interacting with their QR codes. This can help businesses make more informed decisions on how to improve their marketing efforts and better serve their customers.
How to Use Custom Domain URLs for Trackable QR Codes
Using custom domain URLs for trackable QR codes is relatively straightforward. First, you will need to register a unique domain name for your QR code. This can typically be done through a domain registrar such as GoDaddy or Namecheap. Once your domain is registered, you can then set up a redirect to your desired landing page or resource.
Here are few examples:
A restaurant might use a custom domain URL such as “qr.eatery.com” to direct customers to a menu or reservations page. By using a custom URL, the restaurant can track how many customers are accessing their menu or making reservations through the QR code, and adjust their marketing efforts accordingly.
A clothing retailer might use a custom domain URL such as “qr.fashionstore.com” to direct customers to a specific sale or promotion. By using a custom URL, the retailer can track how many customers are accessing the sale or promotion, and gauge the effectiveness of the QR code marketing campaign.
A real estate agency might use a custom domain URL such as “qr.propertyagency.com” to direct customers to a virtual tour of a property. By using a custom URL, the agency can track how many customers are accessing the virtual tour, and use that information to better target their marketing efforts to interested buyers.
A event management company might use a custom domain URL such as “qr.eventplanner.com” to direct customers to a registration page for an event. By using a custom URL, the company can track how many customers are registering for the event through the QR code, and use that information to better target their marketing efforts to interested attendees.
A car dealership might use a custom domain URL such as “qr.cardealer.com” to direct customers to a page with more information on a specific car model. By using a custom URL, the dealership can track how many customers are accessing the information on that specific model, and use that information to better target their marketing efforts to interested buyers.
Conclusion
Overall, using custom domain URLs for trackable QR codes is a safe and effective way for businesses to improve their branding, increase security, and gain valuable insights on customer engagement. By taking the time to set up custom domain URLs, businesses can make the most of their QR code marketing efforts and better serve their customers.
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