QR codes have become a popular way for businesses to share information quickly and easily with customers. However, using a generic public domain URL for your QR codes can make your brand appear less professional and also expose it to potential security breaches. In this blog post, we will discuss the benefits of creating QR codes with custom domain and how it can help to boost branding and increase conversion.
Table of Contents
- The Benefits of Using Custom Domain URLs
- Examples of Custom Domain QR Codes in Action
- How to Implement Custom Domain QR Codes
- Conclusion
The Benefits of Using Custom Domain URLs
Creating QR codes with custom domain URLs provides several benefits for businesses. First and foremost, it adds an extra layer of security to your QR codes by making it more difficult for hackers to access and change the information contained in the QR code. Additionally, using a custom domain URL can help to reinforce your branding by making it clear to customers where the QR code is coming from. This can increase trust and credibility with your audience, which can ultimately lead to increased conversion rates.
Another benefit of custom domain QR codes is that they can be used to create a branded landing page for a QR code. This can make it easier for users to identify the source of the information and increase the likelihood that they will engage with it. This can help to improve the user experience and make the information more accessible to customers.
Examples of Custom Domain QR Codes in Action
Here are a few examples of how businesses can use custom domain QR codes to boost branding and increase conversion:
- A fashion retailer can use a custom domain QR code on their clothing tags to direct customers to a landing page with more information about the product and a link to purchase it.
- A restaurant can use a custom domain QR code on their menu to direct customers to their website for online ordering or reservations.
- A real estate agency can use a custom domain QR code on their listings to direct customers to a landing page with more information about the property and a link to schedule a showing.
How to Implement Custom Domain QR Codes
Implementing custom domain QR codes is relatively simple. First, choose a domain name that is short, memorable, and relevant to the information contained in the QR code. Next, set up a redirect from the custom domain URL to the destination URL for the QR code. There are many services available that can help with this process, such as GoDaddy or Namecheap. It’s important to note that using custom domain URLs may come with a cost. Typically, you will need to pay a yearly fee to register
your domain name and there may be additional costs associated with redirecting the URL. However, the added security and enhanced user experience provided by custom domain QR codes make it a worthwhile investment.
Once your custom domain QR code is set up, make sure to include it on all relevant marketing materials such as packaging, flyers, business cards, and more. This will help to increase visibility and make it easy for customers to access the information. Additionally, consider incorporating the custom domain QR code into your overall branding strategy to ensure consistency across all of your marketing efforts.
Implications of not using a custom domain for your dynamic QR codes?
When using custom domain URLs for trackable QR codes, businesses have more control over the security of their data and how it is shared.
One of the key benefits of using a custom domain URL is that it allows businesses to control who has access to the data behind the QR code. For example, a custom domain URL can be used to restrict access to a landing page or resource to only those who have scanned the QR code, rather than allowing anyone with the link to access the page. This can help prevent unauthorized access to sensitive information and protect against potential cyber threats.
Another security benefit of using a custom domain URL is that it allows businesses to monitor and track access to their QR codes. For example, by tracking the number of scans, the location of the scans, and the time of the scans, businesses can quickly identify and respond to any suspicious activity. This can help businesses detect and prevent potential security breaches.
In contrast, if businesses do not use custom domain URLs for their QR codes, they may have less control over the security of their data. For example, if a business uses a generic URL generated by a QR code service, anyone with the link may be able to access the landing page or resource without restriction. This can make it more difficult for businesses to monitor and track access to their QR codes, and can increase the risk of unauthorized access to sensitive information.
Additionally, using a generic URL generated by a QR code service might not be as easy to track and analyze the data on how customers are interacting with their QR codes. So, businesses may not be able to make informed decisions on how to improve their marketing efforts and better serve their customers.
Another example of not using custom domain URLs for their QR codes, is when a business uses a link shortening service to create a short URL for their QR code. These short URLs can be easily guessed or hacked, and the hacker can redirect the users to a phishing website or a website that contains malware.
Conclusion
In conclusion, creating QR codes with custom domain URLs is a great way to boost branding and increase conversion for businesses. It adds an extra layer of security and helps to reinforce your branding, which can ultimately lead to increased trust and credibility with your audience. By incorporating custom domain QR codes into your overall branding strategy and making it easy for customers to access the information, businesses can improve the user experience and drive conversion. If you’re currently using public domain URLs for your QR codes, consider implementing custom domain QR codes to enhance your branding and conversion efforts.
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